Why does a fan work at a festival?
Festival grounds are usually open-air, shadeless and crowded. Attendees stay on their feet for hours, making the need to cool down constant. The fan answers this need exactly with its light, foldable build that needs no power or battery.
It is also an advertising surface carried in everyone's hand. A fan printed with the festival logo and year boosts the festival's visibility both in front of the stage and on social media.
- ▹Real comfort in a hot, shadeless area
- ▹Practical use in dust and crowds
- ▹A wide print surface visible on stage and camera
- ▹Organic spread on social media
Design with festival identity
The most effective festival fans carry the event's visual identity. With full-color print, you can combine the festival logo, year, stage program and sponsor visual on one side.
- ▹Festival logo + year (creates collection and keepsake value)
- ▹Lineup or stage program
- ▹Sponsor and brand collaboration areas
- ▹A color palette and illustration matching the festival theme
Distribution and revenue models
You can evaluate the festival fan in two main models; most organizations use both together.
- ▹Free handout: as a gift at the entrance or sponsor booth; brand and sponsor visibility is the priority
- ▹Merch sales: sold next to tees and posters in the festival store; low cost, high margin
- ▹Sponsor funding: a brand funds the fan and hands it out with its own logo
- ▹VIP/ticket package: as part of premium ticket packages
A practical and sustainable choice
Unlike cardboard and single-use items, a fan made of waterproof fabric is used after the festival too. This means both a lasting keepsake for the attendee and more sustainable merchandise for the organization.
The pouch-included model is easy to carry in a festival bag and reused throughout the season; it carries the brand's visibility well beyond the event day.
Production and lead-time planning
Since a festival is a fixed-date event, production planning is critical. We confirm your lead time up front and plan the process from design approval to shipping around your festival date.
- ▹Minimum 100 pcs; unit price drops at high-attendance festivals
- ▹Waterproof fabric, single-sided sublimation print
- ▹Industry-leading fast, reliable lead time